(Richmond, VA – January 19, 2010): Turnkey Promotions, a Richmond-based promotions company specializing in nonprofit fundraising, announced today that Dr. Victoria Shaffer of Wichita State University and Katrina VanHuss of Turnkey Promotions are currently seeking up to 20 nonprofit organizations (NPOs) to participate in a research study. The study will explore the relationship between event incentive program product choice and fundraiser motivation/event income level. Participants will gain access to the entire ROI analysis and study results prior to publication and will also receive discounted incentive products and marketing communications program for their fundraising event.
About This Study
This study will focus on fundraiser behaviors in relation to particular types of products. The research will answer these two fundamental questions:
1. What type of incentive products best motivate event fundraisers?
2. How do commonly found/retail-available incentive products compare with nonretail/NPO logo-branded incentive products? Example: iPod vs. NPO-logo imprinted jacket.
Nonprofit Participant Qualifications
To qualify for this study, NPO must have at least three events of similar size and infrastructure. Each event will have a different product set in place.
Methodology
Ideally each set of products would be tested within one event where all other variables remain constant. However, since event participants typically communicate about the incentive program, it is believed that the integrity of the research results would be compromised if all three programs are run simultaneously in a single event. This study will be designed such that each version of the incentive program is run at a different event, making the smallest study size to include three events, one having each program.
These events should have similar infrastructure in as many ways as possible: urban vs. rural, number of participants, one mission brand, etc. In order to normalize the experience as much as possible, pre-event communications regarding the incentive program will be managed by Turnkey, and only those participants with whom Turnkey can communicate via email will be considered for analysis. All participants, whether meeting the criteria for analysis or not, will be exposed to the incentive program.
Products
It is important that retail-available and nonretail/branded items are as equivalent as possible (e.g. pink IPod with Susan G. Komen logo versus an iPod. At minimum, items should have similar dollar value with the understanding that adding a logo adds cost).
Research Design
Program/Group 1: Will be given a choice between luxury retail-available items and NPO-branded items
Program/Group 2: Will be given choice of only NPO-branded items
Program/Group 3: Will be given choice of only luxury retail-available items
Dependent Measures
1. Amount of fundraising first year, second year
2. Satisfaction with incentive*
3. Volunteer retention**
4. Redemption %
*Satisfaction with incentive will be measured via a short email survey after the fundraising activity is over and incentives have been redeemed.
**The ability to define volunteer retention will depend on each NPO’s ability to track returning participants.
About Dr. Victoria Shaffer
Dr. Victoria Shaffer is an Assistant Professor of Psychology and the Director of the Decision Making Research Lab at Wichita State University. Dr. Shaffer has studied incentive programs (cash vs. noncash) in for profit organizations. Recent papers on this topic have appeared in Compensation & Benefits Review and the Journal of Economic Psychology.
About Katrina VanHuss/Turnkey Promotions
Katrina VanHuss is CEO of Turnkey Promotions, Inc., a company she founded in 1989. Turnkey Promotions is a leader in nonprofit fundraising through gift programs, relying heavily on research to drive program design. Major clients include American Cancer Society, Relay For Life/Determination/Making Strides Against Breast Cancer, Susan G. Komen, Special Olympics.
To Participate
If you would like to participate in this research study, please contact Katrina VanHuss at Katrina@turnkeywow.com or by phone at 800.405.7829. Participation is limited. Please call today.
Benefits of Participation
Access to ROI analysis of events studied. Access to study results at large prior to publication. Discounted communications program and product program.
About Turnkey Promotions
Turnkey Promotions is a Richmond-based promotions company that is research and nonprofit focused. The company specializes in corporate recognition programs that change behaviors and nonprofit incentive programs that increase individual participant fundraising, lower administrative costs and retain volunteers. Turnkey’s logo-imprinted items make for great grocery store conversations and create awareness all year long. Follow Turnkey Promotions on Twitter @turnkeywow, or via blog posts at http://www.turnkeywow.wordpress.com.
Press Contact:
marketing@turnkeywow.com │ 804.545.1000 │ http://www.turnkeywow.com
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